Martha Stewart's skincare brand created a $45 serum for smoother lips
USA TODAY Shopping reports that Elm Biosciences, co-founded by Martha Stewart and dermatologist Dr. Dhaval Bhanusali, is launching Elemental Lip Serum, a $45 peptide balm-oil hybrid in four shades. The brand cites a small, dermatologist-supervised perception study of 54 women over seven days, in which 98% reported softer lips and 89% reported healthier-looking lips. These are self-reported, brand-supplied results.
Why it matters: Of interest mainly to readers following cosmetic skincare launches, and to clinicians whose patients ask about over-the-counter lip products.
A summary of another publisher's reporting, written with AI and checked automatically against the story. The reporting belongs to usatoday.com. October 11, 2026.
